第五元素
福建发布“十五五”文旅发展规划 多措并举深化闽台融合_我的网站
A | 中新社福州8月20日电 (叶秋云)福建省人民政府官网20日发布福建省人民政府关于印发《福建省“十五五”文化和旅游发展规划》(以下简称“规划”)的通知及规划政策解读。 Announced in Hong Kong during FC Bayern Munich's Asia visit, the global partnership brings together LONGi and one of football's most iconic clubs under the theme "POWER ON, GAME ON."
HONG KONG, August 6, 2026 — LONGi, a global green energy leader, today announced a global partnership with FC Bayern Munich at a launch ceremony held at Rosewood Hong Kong.
The partnership brings together FC Bayern, Germany's record champions with fans on every continent, and LONGi, the world's No.1 solar module manufacturer (Wood Mackenzie, 2026). It is also LONGi's second major move into global sport this year, following its partnership with the BMW BERLIN-MARATHON 2026, and deepens a long-term commitment to the region at the heart of the global energy transition.
The partnership was launched on stage by Zhong Baoshen, Chairman and CEO of LONGi; Rouven Kasper, Board Member for Marketing & Sales, FC Bayern; Charles Jiang, Vice President of LONGi, President of the PV Product Management Center; and FC Bayern legend Roy Makaay.
"POWER ON, GAME ON" is more than the slogan of a launch day. It gives the two partners a simple shared language: POWER ON carries LONGi's side, clean energy for power plants, businesses and homes; GAME ON carries FC Bayern's, the passion of the game and fans across the world. Going forward, "POWER ON, GAME ON" will serve as the unifying message across the partnership's joint campaigns, content and fan engagement, a shared expression of what LONGi and FC Bayern set out to achieve together.
The world's No.1 solar module maker meets football's record champions
Founded in 1900, FC Bayern has grown into one of the most successful and widely followed clubs in world football, defined by its "Mia san Mia" identity and a standard of performance sustained across more than a century. Founded in 2000, LONGi has spent more than 25 years holding solar technology to the same standard. Its crystalline silicon-perovskite tandem solar cell has achieved a world record conversion efficiency of 35.5%, and it has retained PV Tech's highest "AAA" bankability rating for 26 consecutive quarters.
The partnership pairs that record of technology leadership with a sport built on emotion, loyalty and everyday relevance. Solar advances through breakthroughs measured in efficiency gains; football lives in rituals, rivalries and weekend afternoons. Where the two meet, LONGi's engineering finds a place in daily life, and the game finds a partner building the future its fans will live in.
Behind the theme stands the full breadth of LONGi's business, with solutions spanning utility-scale power plants, commercial and industrial projects, and residential systems. Energy reaches people wherever they live and work, much as football reaches fans wherever they are. That connection to people is what LONGi's mission and FC Bayern's spirit have in common, and what this partnership is built on.
"FC Bayern and LONGi come from different worlds, but we are driven by the same instinct: keep improving, keep challenging ourselves, and never treat one achievement as the end. Football connects millions of people, and energy touches every one of them," said Zhong Baoshen, Chairman and CEO of LONGi.
"FC Bayern is synonymous with excellence on the pitch. Alongside LONGi, we're united by a shared drive for excellence and a genuine commitment to building a more sustainable future. We look forward to partnering with this global industry leader to keep renewable energy firmly in the spotlight," said Rouven Kasper, Board Member for Marketing & Sales, FC Bayern.
That drive runs through everything LONGi makes.
From world records to everyday products
LONGi's portfolio spans the full range of solar applications, from utility-scale power plants to businesses and homes. Every product is held to the standard that set those records, engineered to be dependable in everyday use.
"Every LONGi product starts from the same question: how to turn the best solar technology into something customers can rely on every day. That discipline runs through the whole portfolio, from the modules powering the world's largest solar plants to EcoLife, our home energy series. Products are where our technology keeps its promises," said Charles Jiang, Vice President of LONGi, President of the PV Product Management Center.
Beyond performance and products, the two are united by a commitment to sustainability.
From "Mia san Mia" to "Solar for Solar"
Through its "Solar for Solar" concept, LONGi is advancing toward net-zero emissions by 2050 and accelerating the clean energy transition. FC Bayern, through its "Mitnand" strategy, integrates environmental and social responsibility across the club. The partners will explore opportunities to bring LONGi's solar solutions into the club's own sustainability efforts, with potential applications across training facilities and stadium infrastructure.
Details of joint initiatives and fan-facing activities will be announced in due course.
About LONGi
As a global leader in green energy technology, LONGi drives innovation across solar and energy sectors, delivering safe, affordable, and sustainable energy solutions worldwide. By connecting green power generation and storage, LONGi is building an accessible clean energy ecosystem for all.
。规划提及“深化闽台交流，探索两岸文旅融合发展新路径”，提出鼓励台湾同胞申报国家级、省级、市级、县级非遗代表性传承人。
B | 对此，在闽台胞、国家级非物质文化遗产代表性项目福州脱胎漆器髹饰技艺福建省级非物质文化遗产代表性传承人黄守堃表示，台湾许多传统手艺的根源都在大陆，跨海“寻根”并传承技艺，意义深远。“真正的两岸交流，要实实在在地落地，靠人与人真心相处，而非遗技艺的交流与传承就是非常好的方式。”他告诉中新社记者，正是大陆对非遗的保护力度，让他选择在福州扎根十余年。 规划提出要持续举办郑成功文化主题活动、海峡两岸(福建东山)关帝文化旅游节等活动，深化妈祖、陈靖姑等闽台民间信俗文化交流。在闽台胞、福建莆田学院妈祖文化研究院教授林孟蓉指出，妈祖、陈靖姑等民间信俗历经千百年演变，已成为两岸同胞同根同源的文化基因。 林孟蓉认为，闽台交流可从三个层面推进：一是经贸层面，以商引商，借台湾企业家回乡祭祖、参与宗教朝圣之机，吸引台商和侨资企业投资；二是学术层面，依托两岸妈祖文化的共通性，将信俗研究提升至文化遗产保护合作的高度；三是民间层面，搭建两岸宫庙基层网络，推动两岸宫庙深度共建。 8月9日，“同名寻根两岸同心”——2026年闽台同名村镇(同宗)续缘之旅在福建厦门启动。图为歌曲《同名村》在活动上首次发布。叶秋云摄 福建师范大学地理科学学院、福建省文化和旅游研究院教授林明水指出，福建作为80%以上台湾同胞的祖籍地，拥有无可替代的“根脉”优势。 林明水认为，闽台交流应围绕“同名同宗村”深化宗亲往来，支持两岸同胞开展寻根谒祖、族谱对接和乡村共建等活动。
C | 他说，“这不仅能修复和活化乡村文化生态，更能将文旅交流下沉到基层民间，通过最朴素的血缘亲情促进两岸社会文化的全面融合。”(完) 【编辑:万纪玮】。
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